01
A handsome site that can’t take a booking is a brochure.
Guests get a mood, then a dead end. The phone rings. The messages pile up. The table stays a rumour.
Now scheduling January starts
Sites that getyou booked out.
We design and build websites for restaurants, clinics, studios, and inns. The page, the brand, and the diary are one piece of work — so a guest can book without calling, and you stop renting your own demand.
northroom.example
NorthroomHackney
Fourteen seats. One kitchen.
A counter for the evening. Dietary notes with the booking, not after it.
17:304 seatsOpen
19:00Counter2 left
21:15WindowOpen
Reserve
A sample of the diary, not a theme with the logo swapped.
London & remote
Direct booking · Deposits · Several locations · Care
Est. 2019
Northroom/Atelier June/Kindred Physio/Field & Kiln/The Sable/Lumen Dental/Northroom/Atelier June/Kindred Physio/Field & Kiln/The Sable/Lumen Dental/
Direct booking/Deposits/The diary is the product/Not a theme/London & remote/Direct booking/Deposits/The diary is the product/Not a theme/London & remote/
Getyoubookedout.
Scroll the idea
0002
We treat the diary as the product.
Party size, duration, deposits, the words on the button. Designed with the same care as the hero — and clicked before we freeze the type.
03
Then the week fills without a chase.
Confirmations go out. Reminders go out. You can see what’s full before the service starts, not after the empty chair.
northroom.example
NorthroomHackney
Fourteen seats. One kitchen.
A counter for the evening. Dietary notes with the booking, not after it.
Follow along @northroom — DM for a table.
northroom.example
NorthroomHackney
Fourteen seats. One kitchen.
A counter for the evening. Dietary notes with the booking, not after it.
17:304 seatsOpen
19:00Counter2 left
21:15WindowOpen
Reserve
northroom.example
NorthroomHackney
Fourteen seats. One kitchen.
A counter for the evening. Dietary notes with the booking, not after it.
17:304 seatsWaitlist
19:00CounterFull
21:15WindowOpen
Join the waitlist
Selected work
Diaries we’ve built.
Scroll to move across
Swipe
NorthroomTonight
The counter is the room.
17:3019:00 · Full21:15
HospitalityHackney
Northroom
41% of covers booked on the site in 90 days
Atelier June
Choose a person.
- June AdeyemiColour · Thu
- Chris PalmaCut · Today
StudioEdinburgh
Atelier June
$2.3k a month no longer paid to a marketplace
CliftonSouthvilleHarbour
New, or coming back?
Follow-up before you leave the room.
HealthBristol
Kindred Physio
37% fewer calls to move an existing patient
Field & Kiln
Saturday wheel.
Beginners · 3 hours
2
StudioMargate
Field & Kiln
31% of the waitlist converts when a seat opens
The Sable · Cornwall
The loft, direct.
2 nights · breakfast in$420
StayCornwall
The Sable
48% of stays booked direct in the first season
Lumen Dental
For a nervous first visit.
- 1What hurts
- 2First hour
HealthManchester
Lumen Dental
63% more new-patient bookings in a quarter
The usual alternative
Same room. Different door.
Most “restaurant websites” introduce the restaurant and then hand you a phone number. The work is the part after the introduction.
northroom.example
NorthroomHackney
Fourteen seats. One kitchen.
A counter for the evening. Dietary notes with the booking, not after it.
17:304 seatsWaitlist
19:00CounterFull
21:15WindowOpen
Join the waitlist
Services
The site, the diary, the weeks after.
01
Strategy
What you sell, who it’s for, and the rules of the diary.
- A working session on how people book you today
- The offer, in one page, before any visual design
- Booking rules: duration, deposits, staff, what happens after
02
Design & build
The page and the product, made by the same team.
- A site that sounds like the room, not like a theme
- A booking flow you can click before we argue about type
- Engineering that stays fast on a phone
03
Care
The first season, measured, instead of a launch and a silence.
- Edits while the real weeks teach you things
- A monthly readout: what filled, what bounced
- Two improvement passes, scoped, not an endless retainer
0
Sites launched since 2019
0
Years as a four-person studio
0 wks
A typical House, start to launch
0%
Average lift in direct bookings, when clients let us measure the first quarter
Process
Four steps. No theatre.
You always know what week it is. So do we.
01
Listen
A working session on how people actually book you. Where they drop. What the phone is still doing that a page should do. We leave with the rules, not a moodboard.
02
Shape
Sitemap, offer, and the diary: duration, deposits, who can be booked, what the confirmation says. You see the path before the visual design pretends it’s finished.
03
Build
Design and engineering in the same week. You click a real booking on your phone. We revise twice with intent, not endlessly.
04
Fill
Launch, then a care month. We watch what fills and what bounces, and we change the thing that is actually in the way.
“We stopped screenshotting the menu into Instagram. Tuesday is full by Sunday night, and it’s our site — not a marketplace with our logo dropped on.”
Try the studio
Three tools you can use before a call.
02 min
Estimate a project
Pages, booking, care. A working range with the line items visible — not a single mysterious number.
Open08 questions
Audit the site you have
Where bookings leak. A score out of 16, and the specific gaps, ready to drop into an estimate.
OpenLive
Book something fictional
A counter, a salon chair, or a clinic slot. Same engine. Different rules. Saved on this device.
OpenQuestions we get before the call.
Signal is about four weeks. A Diary with booking is about eight. House runs closer to twelve when there are several locations. Priority can pull a fortnight off when the calendar allows — the estimator is the honest version of this sentence.
No. We have a way of building, not a theme we paint. You should not be able to swap your logo onto a competitor’s site and have it still make sense.
Yes, if you want that. Many clients would rather we keep the words and they keep the diary. Both are normal. The estimator prices editing as its own line, not a surprise.
If a tool is truly serving you, we integrate it and make the front door yours. If it is taxing the brand and the margin, we replace the guest-facing part and keep whatever has to stay in the back.
Marketplaces, logged-in products, and anyone shopping for the cheapest template. We build sites for businesses that sell time, tables, rooms, or visits. If you need a software product, we’ll say so.
The studio is in London. Clients are in the UK, Europe, and the US. Workshops happen on a call. The work happens in the browser, where your customers already are.